Jack Butcher worked as a creative director in advertising and later built his own agency. He left his day job in January 2018, but the agency did not give him the freedom he wanted. By his own account, serving corporate clients had burned him out. He began using Visualize Value as a Twitter and Instagram account to publish ideas through simple visuals. In early 2019, he started posting a new visual every day. The work began attracting demand that his consulting capacity could not absorb. So he built the course "How to Visualize Value" in public and pre-sold it. The audience grew faster in March 2020, and the business developed into a product company supported by media, education, and collaborations. The distance between agency work and a sellable product was not crossed in one leap; it was crossed by publishing one clear idea at a time.
The numbers and where they come from
Every figure comes with the source it was taken from.
Independently reported
Visualize Value
Jack Butcher is the person behind Visualize Value.
„Jack Butcher is the man behind Visualize Value"
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Simplifies business concepts and ideas using visuals
Visualize Value simplifies business concepts and ideas using visuals.
„a brand that simplifies business concepts and ideas using visuals."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Creative director
He worked as a creative director in advertising.
„worked as a creative director in advertising for years"
Self-reported
2010
He moved to New York to work at a graphic design agency.
„I moved to New York in 2010 to work at a small boutique graphic design agency"
Self-reported
About eight years
He had about eight years of agency experience before starting his own agency.
„hopped around a bunch of different agency jobs over the course of about eight years."
Self-reported
End of 2017, start of 2018
He started his own agency around the end of 2017 or beginning of 2018.
„[At the] end of 2017, start of 2018, I'd started my own agency"
Independently reported
January 2018
He left his day job in January 2018 to build his own agency.
„He ended up leaving his day job in January 2018 to strike it out on his own"
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
Burned out
He burned out serving corporate clients.
„burned out pretty badly serving corporate clients."
Self-reported
Pitch decks
He used pitch decks as the basis for a more focused agency deliverable.
„I built an agency around that as a deliverable."
Self-reported
Lead generation
Visualize Value originally served as a lead-generation tool for the agency.
„VV was a lead generation tool for my agency business originally"
Self-reported
Twitter and Instagram account
He used Visualize Value to publish ideas as visual content.
„where I take ideas, visualize them, and put them out there."
Independently reported
Early 2019
He began posting a new visual every day in early 2019.
„In early 2019, Jack started posting a new visual every single day."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
March 2020
His audience began growing faster in March 2020.
„It wasn’t until March 2020 that his audience started growing at a faster clip."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Over 1.2 million followers
His personal and branded social media profiles had more than 1.2 million followers combined.
„have amassed over 1.2 million followers combined."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
How to Visualize Value
The first real course was called "How to Visualize Value".
„The first real course he created was called “How to Visualize Value”"
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
Demand from people on the internet
The course was created in response to demand from people online.
„it was born out of real demand from people on the internet."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
7 days
He created the course in seven days.
„building a product in public in 7 days"
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
509 sales and $51,000 in revenue
The initial launch generated 509 sales and $51,000 in revenue in less than two weeks.
„Jack made 509 sales and $51,000 in revenue in less than 2 weeks"
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Over $70,000
A separate passage describes an initial launch bringing in more than $70,000.
„with that initial launch bringing in over $70k."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Build Once, Sell Twice
He later created a course called "Build Once, Sell Twice".
„Jack did this again with the “Build Once, Sell Twice” course"
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
July 2020
The later course was created in July 2020.
„a few months later in July 2020."
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
More than $1 million per year
The business was described as generating more than $1 million per year.
„a business that generates more than $1 million per year."
Self-reported
More than $100,000 per month
Jack said his course business generated more than $100,000 per month.
„you make over $100,000 per month."
Independently reported
$1 million per year and more than 500,000 people
The Profile described Visualize Value as a $1 million-per-year product business with a media platform reaching more than 500,000 people.
„a $1 million per year product business and a media platform with an audience of more than 500,000 people."
Independently reported
scale_trust to Visualize Value
He changed the account name from "scale_trust" to Visualize Value.
„Eventually, he changed the name to Visualize Value"
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
Black, white, and occasionally gray
He used black, white, and occasionally gray in his visual system.
„Colors : black, white, and occasionally gray"
Quelle · 2023-08-20T12:24:01-04:00
Independently reported
Rubik
He used Rubik as the main font.
„Font : 1 main font (Rubik)"
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
Over 2,000 subscribers in 1-2 days
A giveaway added approximately 2,000 subscribers in one to two days.
„This worked extremely well, to the tune of over 2,000 subscribers in 1-2 days."
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
Approximately $70,000 of product and $0 delivery cost
He said the giveaway distributed approximately $70,000 of product at no delivery cost.
„gave away $70,000~ of product (that I pay nothing to deliver)."
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
A Nassim Taleb retweet
He said a Nassim Taleb retweet made him realize the project could work.
„I think it was a Nassim Taleb retweet that made me realize that this thing could work."
Self-reported
About 9 months
He said Visualize Value was initially used for agency lead generation for about nine months.
„I did that for 9 months or so"
Self-reported
Exponentially higher conversion
He said the conversion was exponentially higher after switching to product visuals.
„the conversion was exponentially higher."
Quelle · 2023-08-20T12:24:01-04:00
Self-reported
10% analytics, 90% gut
He said he is 10% analytics and 90% gut when measuring successful content.
„I think I'm 10% analytics, 90% gut."
Self-reported
Over 20% engagement/impressions
He said Twitter engagement above 20% of impressions is likely to take off.
„over 20% engagement/impressions on Twitter is going to fly"
Self-reported
A few Twitter accounts banned
He said email became a focus after several Twitter accounts were banned.
„Email is a focus for this year (had a few Twitter accounts banned a few months ago)."
Self-reported
Two weeks versus 10 years
He said he plans approximately two weeks ahead rather than ten years.
„I plan maybe two weeks out versus 10 years."
What to take from it
- Use publishing to test whether your thinking creates demand before building a larger offer.
- A clear set of constraints can make consistent work easier and more recognizable.
- Showing the process can build trust because people can see the work behind the product.
- A product can begin as a response to demand rather than as a complete business plan.
- If promotion stops, people have fewer chances to discover and buy the product.
Where things stand today
The material describes Visualize Value as a product business and media platform with a large online audience. It also says Jack Butcher was experimenting with education products, collaborations, community resources, and connections between startups and talent.
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Sources
All the material this story rests on.
Transparency: every figure in this article was checked against its original source. Anything stated only by the person described is labelled as self-reported. Claims that could not be verified do not appear here at all.
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